How an ad coupon works?

Promotional coupons are a great tool for increasing sales, monitoring customer demand, and analyzing customer acquisition paths. Every second store gives them away, but not everyone benefits from the promotion. To get a good result, it is not enough just to print them. There are many questions to be answered before giving out. Our material is about how to make effective advertising coupons so that they do not just work out the money spent, but increase the company's profits.

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At the beginning of the last century, thanks to Claude Hopkins, this method of advertising became widespread. He saw the advantages of coupons in the fact that each person could get a sample of the product he liked for free and evaluate it. In his opinion, this method was more effective than the use of bright pictures or loud slogans. During the time that he carried out his activities in print media, many advertising coupons were posted, allowing you to receive a free product.

The distribution of this advertising product was carried out either through placement in a newspaper or by mail. But as for the use, it happened like this. Having cut out the coupon from the printed edition and indicated his data in it, the consumer had to send it by mail to the advertiser, having paid the postage. After that, he received a free sample of the product.

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There are two shops nearby, and the hero is faced with a choice, which one to choose this time. For example, "Solnyshko" is attractive because the prices are lower in it and it is located almost at home. The other one is "Cloud", to which you need to go a little longer, as it is across the road. So why does a person always choose the second option for shopping if it is less convenient, while ignoring the obvious advantages of the first?